Consumers Shop Online, Buy Locally

Writing by Brick Marketing on Saturday, 22 of September , 2007 at 4:12 pm

If you haven’t heard yet, people are abandoning the traditional print Yellow Pages in droves. Every day, more and more people go online to shop for products and services. While they may not make their purchases online, they are nevertheless shopping online. Here’s the way it the shopping cycle is beginning to work with over 90% of consumers:

• Consumer goes online to shop for what they need (let’s use a digital camera, for example)
• Consumer Google’s “digital camera”
• After clicking on three or four top links on the Google SERP, the consumer finds a comparison table for the most popular brands of digital camera
• She spends a couple of hours comparing features and finally decides on the camera she would like to buy
• She writes down the model and maker of the digital camera she wants to buy
• The consumer then drives to the nearest retail outlet to purchase that camera (after looking up the address on Google Local

It’s absolutely true. More and more consumers are shopping online then driving to make their purchases. They use their Yellow Pages for stepping stools.

Category: Yellow Pages

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