Google Local - The Most Important
Local Business Resource On The Web
Writing by Brick Marketing on Tuesday, 25 of September , 2007 at 7:11 am
All the search engines now have a local directory - even Google. This is perhaps the most important local small business resource for businesses who do business locally. Why is it so important?
Google Local is important because Google is still the most widely used search engine online. They have more than 50% of the market. And since the majority of searchers look for information on products and services (to the tune of over 90%) before driving to purchase the items locally, that means Google Local is the best lead generation tool you can hope for.
One of the best features of Google Local is its map feature. Whenever prospective customers search for a business of your type using the proper keywords and your zip code, a map will pop up showing them the businesses in their area that meet their search criteria. You want your business to be one of those. If you have a website then searchers can click over to your website from there. If you don’t, all they have is your address and phone number. Which do you think is more effective?
Category: Google Local
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