Local Pay-Per-Click: The One Thing That Can Boost Your Profits

Writing by Brick Marketing on Saturday, 29 of September , 2007 at 7:52 am

Are you a local business that relies on pay-per-click advertising to drive traffic to your website? If so, there is one thing that can significantly improve the results that you get from your local pay-per-click efforts.

Are you read? Drumroll ….

Your ZIP code.

No joke. Try this: Couple your keyword with your ZIP code in your ad. But if you do this then you need to make sure that your ZIP code appears on your landing page. By using your ZIP code in your pay-per-click ad, you ensure that your ad is optimized for any search that is made through the search engine’s local search. For instance, if someone is looking for a seafood restaurant in your area and they type in “restaurant” + your ZIP code then your ad should appear on the search results page. A compelling headline in your local pay-per-click ad will get the click … and you’ll get the money.

Category: Local Pay Per Click

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