Local Online Advertising: Which Resource Is The Most Important?

Writing by Brick Marketing on Monday, 1 of October , 2007 at 7:59 am

When it comes to local advertising online you have a lot of resources available to you. As a local small business owner with a small budget, you have to watch where your dollars and time go. There’s no way around it. So which resources should you focus on? That’s a question that many small business owner want an answer to.

It’s a legitimate question, but there’s no easy answer. How you advertise your local business online depends on a number of factors: Your geography, the type of business you run, the cost of the advertising, your budget. These are just a few of the factors you should consider. But I would suggest that you start with all the free promotional tools at your disposal before you pay for anything. Exhaust those advertising opportunities then you can better judge what is working and what is not working and go from there.

A few of the opportunities I believe you should start with for your local online advertising campaign, no matter what kind of business you are in, include:

• Google Local Submissions
• Yahoo! Local Sumissions
• Don’t leave out MSN and Ask
• Search Engine Optimization (of course)
• Local directories
• Reciprocal links from like sites, especially local businesses

This is where you should start, but not by any means is it the end of your local online advertising campaign. If you want a full evaluation of your local online advertising possibilities, with a report on how you can make local advertising online pay for your company, then give Brick Marketing a call. We can steer you in the right direction.

Category: Brick Marketing

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