Local Online Advertising To Grow in 2007
Writing by nick on Friday, October 5, 2007 Comments (1)
(Source) Most of the online advertising growth will be in video and local search. They say these will drove 30 percent growth in internet ad expenditures in 2007 – which is nine times faster than the rest of the ad market.
(Source) Most of the online advertising growth will be in video and local search. They say these will drove 30 percent growth in internet ad expenditures in 2007 – which is nine times faster than the rest of the ad market.
These are not surprising statistics. Internet marketing professionals have been saying for some time that video and local search will be the two fastest growing segments of Internet marketing. It’s almost a no-brainer.
Since it is so easy and inexpensive these days to make your own video and upload it to your website, video marketing will grow – and it will get better. Local marketing, of course, will grow because, well, because all marketing is local. It just makes sense. And you can’t deny that people are still somewhat leery of Internet purchasing, but they still love doing research online. The Internet is a research medium. So when people get ready to buy they just go online, do some research, find the product they want, and drive to a local merchant to make the purchase. No matter how you try to entice them to buy online, most people won’t do it. Therefore, local search marketing and advertising is a fast growing segment of Internet marketing.
Since that is true, the most important thing you can do for your local small business website is to optimize it for local search. It is an absolutely essential task for local businesses wanting a piece of the local market share. Why fight it?
Comments (1) Category: Local Search Engine Optimization
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Made Monday, 8 of October , 2007 at 8:32 pm
[...] mentioned briefly last week over at my Local Advertising Journal that online local search was expected to grow, and in turn, spending on local ads is expected to [...]
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