Yahoo! Local: Don’t Forget The News

Writing by Brick Marketing on Wednesday, 10 of October , 2007 at 9:02 am

One very important part of Yahoo!, the search portal, is its news vertical search feature. Don’t confuse Yahoo! News with Yahoo! Local. They’re two different things. But when you think about promoting your local business through Yahoo!, you should also think about how you can keep your name in the local news. The reason is very simple.

Yahoo! News has a local news search feature that is in beta right now. If you go to the Yahoo! home page, you should see, right in the center of the page above the fold, a box with some headlines in it and four tabs above them. The tabs read “In The News,” “World,” “Local,” and “Finance.” Click on the Local tab.

You should see some local news headlines now. If not, you’ll have to enter a local zip code or city and state so that you can read your local news. But that’s another post. Right now I’d like you to imagine your business mentioned in one of those headlines. Can you see it?

That is possible. Click on the city and state name on that local tab. It should take you to a page where you can see the specific news sources those headlines are taken from. If you can get your news published in those publications - and some of them are likely radio and television stations - then you could end up on Yahoo! News. When people your city search for the local headlines on Yahoo! and see your business in the news then they’ll be able to read all about the latest thing you have going in your business. It’s a powerful tool and you can make it happen just by building a relationship with the local media in your home town.

                      Category: Yahoo Local                      

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