Pay Per Call: The New PPC

Writing by Brick Marketing on Saturday, 13 of October , 2007 at 8:11 am

Local mobile marketing has a lot of potential. One of the latest and greatest online marketing tools is something called pay per call. Like PPC (pay per click), pay per call allows advertisers to place an ad on a website and pay only when a user clicks the ad to make a phone call.

Obviously, we’re talking about mobile marketing (have you ever seen anyone log online from a land line and be able to call using their dial up?).

Today’s mobile phones come with browsers and users can log onto the internet and do a great many things that they can do on a laptop or PC. One of the many unique features of mobile browsing, however, is that the mobile user can click and link and a phone call will be made automatically using Internet-based technologies. This is the advent of a growing new segment called pay per call.

If you are interested in pay per call options, here is a list of online advertising companies that offer pay per call services:

• Superpages (www.superpages.com)
• Ingenio (www.ingenio.com)
• Perfect Storm Media (www.perfectstormmedia.com)
• U Pay Per Call (www.upaypercall.com)

There are likely more pay per call companies out there and you can find them just by typing in “pay per call” or “pay per call service” in any search engine.

                      Category: Local Mobile Marketing                      

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