Local Online Advertising Strategy Tip: Is There A Natural Order?

Writing by Brick Marketing on Tuesday, 16 of October , 2007 at 11:40 am

If you aren’t aware of the various local online advertising strategies available to you, let me remind you. There isn’t just one strategy and you’d do yourself and your business well to keep all the strategies in mind when planning your online marketing. Some of these strategies might prove more beneficial for certain businesses than others while other strategies will work better for another business. Online advertising is largely a test and retest exercise. If one thing doesn’t work, try something else. Here is a list of local online advertising strategies you should consider for your business:

• Articles
• Blog
• Forum posts
• Directory listings
• SEO
• Search engine marketing
• Local mobile marketing
• E-mail newsletter

There are other avenues of marketing your local business online, but these are the basic strategies. Does it matter which one you do first, or last?

The Order Of Your Local Online Advertising Strategy
For the most part, the order of your marketing strategies is as individual as your business. What works for one business may not work for another. But I do have a suggested order that should work for most local businesses and I think the following order is pretty sound. Some modifications for each business might be in order. This, however, is only a recommendation:

• Before you do anything, you should optimize your website for the best search engine performance
• Right away, you should start marketing your website with articles
• You should also start your blog as soon as possible
• Place an opt-in form on your website and your blog immmediately, but don’t start your newsletter until you have enough subscribers to justify the time and expense it takes to produce it
• Meanwhile, send out periodic e-mail marketing messages with coupons and specials that you offer
• List your website in as many directories as you can find that are appropriate for your business
• List your blog in directories
• Start your search engine marketing campaign
• Begin visiting forums and building contacts through the forums and bulletin boards
• After measuring the results of the above and doing some tweaking for better performance, go ahead and kick off your local mobile marketing initiative

Again, this is simply a generic recommendation. Some of the order here might change based on your individual business and specific niche, but I’d say this is a pretty safe order for most local businesses when they start advertising online.

                      Category: Local Online Advertising