Anchor Text: Do You Have A List?

Writing by Brick Marketing on Tuesday, 23 of October , 2007 at 8:37 am

Do you have a list of keywords for your anchor text? It isn’t enough just to use keywords on your web pages and create internal links. That’s all well and good and you should do it. But what if someone in your community wants to link to your website? Do you have a list of keywords to give them for the links?

Anchor text is the keyword phrase that people use to link to your website. For instance, if you issue hunting and fishing licenses then you might use the keyword phrase, “hunting and fishing license” in all of your internal website links pointing the page that takes those orders. But what about other local businesses that want to send people to your website? Will they use the same phrase? You can’t assume that they will.

That’s why it’s important to develop a list of keyword phrases that are important to you and that you want inbound links for. The inbound links can help you achieve better rankings at the search engines. Therefore, you should pick keyword phrases that you want to rank highly for and give that list to your potential link partners for their anchor text.

Category: Local Search Engine Optimization

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