YellowPages.com, AT&T, And Your Local Business

Writing by Brick Marketing on Wednesday, 31 of October , 2007 at 7:29 am

This is why I like Marketing Pilgrim:

This is delivered through a partnership with AT&T—the apps are available for not only the iPhone but 20 other AT&T devices. It looks like you may be out of luck unless you have an AT&T phone. Of course, since AT&T owns YellowPages.com, this isn’t entirely surprising.

Report the news then get sly:

Now, is it just me, or does forcing your users to go to your website kind of defeat the purpose of creating a downloadable web app?

I must admit, Jordan McCollum has a point. It seems to me that YellowPages.com, though it is owned by AT&T, would seek to develop relationships with the millions of mobile phone users out there that are under contract with other service providers. But I do like the features that come with the YellowPages.com mobile search:

• Search for local restaurants, stores, ATMs, gas stations, airports and more.
• Save your favorite searches, locations or businesses and access them on the go.
• Map businesses and get turn-by-turn directions to or from your home, other businesses, favorite places, or recent searches.
• Choose directions tailored to your method of transportation - by auto, bike, or even by foot.
• Auto-complete feature remembers your favorite search terms and saves you time and effort.

The great thing about these services is that your local business does not have to be an AT&T customer in order to market your services to mobile phone users in your area. All you need is a business and something to advertise.

Category: Yellow Pages

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