Monthly archives for November, 2007

Yahoo! Local Neighbors Offers Indirect Marketing For Small Businesses



Yahoo! Local has added a new feature. Neighbors allows Yahoo! Local users to connect with other people in their neighborhoods to discuss issues of local importance.

The great thing about this addition is that none of the other Yahoo! Local services are degraded by its addition. You can use Neighbors to connect with people in your area who care about the same local issue and through those connections, develop relationships deeper and attract more business. It’s called indirect marketing.

Whether you list your business in a specific category through Yahoo! Local or list in the CityGuide, Yahoo! Local makes it easier for local businesses to find clients and the addition of Neighbors is just one more way to connect with potential customers and build local relationships.

Posted in Yahoo Local - Tagged

Essentials Of Local Online Advertising



If you have a local business and you want to advertise online, there are two essential resources that you should be familiar with. You will have to list your business with Google Local and Yahoo! Local. These are starting places, however.

Other essential local advertising resources include CitySearch, and other local advertising directories. You should check to see if your local community has a directory. If not, then list your business with Google Local and Yahoo! Local. You can also advertise in niche directories are specific to your business. Why would you do this?

You would advertise your local business in niche industry directories because related, noncompetitive businesses can lead you to customer relationships through their list of networks and contacts. That’s a very valuable way to make connections for your own business. Don’t leave it out.

Posted in Local Online Advertising - Tagged
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