Local Pay Per Click: Google, Yahoo!, Or Other?

Writing by Brick Marketing on Monday, 5 of November , 2007 at 8:30 am

When it comes to local pay per click options, your choices in service providers are the same. But which one should you choose?

Which pay per click provider you choose for your local business depends a lot on your goals and the type of business that you are in. The pay per click options are not equal. But you have many choices.

Your three primary choices are the three big search engines:

• Google
• Yahoo
• MSN

Then you have a bevy of smaller companies from which to choose. But I wouldn’t go with any of the smaller companies until I went with one of the big ones first. The reason for that is you have a much larger chance of reaching your target market, even for local traffic, with one of the larger companies. But which larger company you go with for your pay per click advertising should be determined by two things primarily: Budget and industry.

Google, for instance, is going to cost more per click than either Yahoo! or MSN, or any other option. You might as well go ahead count that as a given. But the big factor to consider is what business you are in.

Yahoo! does really well catering to local small businesses in most industries. Yahoo! is especially a good place for most retail companies. But if you are looking for web-savvy traffic, Google is probably a better option. Do your research before you jump in and find out where the customers you want to reach spend most of their time.

                      Category: Local Pay Per Click                      

No comments yet.