Local Online Advertising And User Sign Ups
Writing by nick on Wednesday, November 7, 2007 Leave a comment
(Source) And eBay learned something about how to turn off new buyers: make them register before they can bid. Internet marketers take note. eBay’s extensive research showed that requiring people to register was a deterrent.
(Source) And eBay learned something about how to turn off new buyers: make them register before they can bid. Internet marketers take note. eBay’s extensive research showed that requiring people to register was a deterrent.
Note to local merchants: Let eBay be your example. If people do not want to register to bid on products at eBay – one of the biggest sellers online – then why would you make them register to use your website?
People do not want to give out their personal information online. Even if all you ask for is a website address, they are reluctant to give it out unless they know exactly what kind of communications they will receive from you. You are much better off letting them use your site for free and without the hassle of signing up. Once they see the benefits, they are more likely to share with you some of that personal information you desire.
Leave a comment Category: Local Online Advertising
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