Local Pay Per Click Using CPM

Writing by Brick Marketing on Thursday, 8 of November , 2007 at 9:58 am

Google AdWords has changed the name of its site targeting feature to placement targeting. If you’re new to pay per click advertising, all that really means is that you can opt to have your ads placed on select websites of your choosing. Google calls it the Content Network.

This is a useful strategy for local small businesses that want to take advantage of the benefits that pay per click advertising offers but that want to control where their advertising dollars are being spent. You can join the Content Network for your local area and advertise only on other websites within you geographic area. But there are now two ways to do that, not just one.

Before, you had one option - pay per click. Google is now calling it cost per click. In other words, you bid on your keywords and pay every time a visitor clicks on one of your ads. Now, Google AdWords has added a feature that allows you to select cost per impressions (CPM). You pay for every 1,000 impressions and the fees start at .25 per 1,000 impressions.

Why would you want to advertise using CPM? Google initiated this pay per click model because it wanted to offer an option to advertisers that want to promote their brand more widely. If you are a local business that wants to build brand awareness then you could put your pay per click ads on other local websites using the CPM model.

                      Category: Local Pay Per Click                      

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