Local SEO Tip: Universal Link Bait For Local Residents

Writing by nick on Friday, November 9, 2007 Leave a comment

Chances are if you run a local business that has a website that there is a business with a broader reach within your niche that you can get involved in. If they have a forum you can use that forum to your advantage and build your link popularity as well as develop content for your local business website.

I read the following tips on Marketing Pilgrim this morning and thought it was a great suggestion. Why not use it to build content for your local websites?

1. Find a forum with a decent traffic level in your niche
2. Spend some time contributing to the community, get your name respected and ensure the mods don’t see you as a spammer (having a trusted profile in your niche community/forum is worth it’s weight in gold – treat this as a serious investment and don’t ruin it for a one-shot chance at linkbait)
3. Start a post on the forum with the seed of an idea, and a couple of examples from you
4. Let the forum community chip in their own ideas and funny comments and let them grow the idea for you
5. Wait for the thread to die down and compile all the best bits from it
6. Write this up into a piece of linkbait for your site
7. Social media success!

Every time you leave a forum post and you have a signature linking back to your website you are building inbound links for your local website. If the forum has related content to yours then those links are relevant inbound links, making them high value links. The above suggestion can help you build some link popularity and, if you take the suggestion to heart, you can use other people outside of your local area to help you build content for your local website.

After you upload the content to your website, go back to the forum and let the forum participants know that you put the page on your website. Thank them for helping you develop it then wait to see how many of them link to you because you put something useful on your website. Those inbound links will also contribute to your link popularity.

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