Design Your Own Print Ads With Google AdWords

Writing by Brick Marketing on Saturday, 10 of November , 2007 at 9:24 am

Google AdWords has one service every local business owner should take advantage of. You can actually design and print your own print ads through Google AdWords and send them to your local newspaper to advertise your local business. This is true integrative marketing at its best.

You can create three different size ads with the Google AdWords print ad creation tool:

1 col. X 2 in.
1 col. X 3.5 in.
2 col. X 3.5 in.

The predesigned ad templates allow you to plugin your text, image, and contact details and the Google ad creation tool will do the rest. To make the best out of the tool, here’s what you need to focus on:

• Create a compelling headline - one that will attract people’s attention
• Write text that sells - you want to drive people to your local store, don’t you?
  Choose a layout that works for your business - Google’s choices are limited, but effective
• Upload and crop your images - this is one of the most powerful aspects of the Google ad creation tool
• Use the same ad twice - You can use the same ad multiple times for different print publications and even tweak existing ads to make them each unique
• Target the publications you want your ad to run in - effective marketing means picking the right publications

This is the perfect tool for local small businesses. Fire your graphic designer and do your own print ad design using Google AdWords’ print ad creation tool.

                      Category: Local Online Advertising                      

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