Google Local On The Radio

Writing by Brick Marketing on Wednesday, 14 of November , 2007 at 10:00 am

Many local businesses don’t think about Google when they think about radio advertising. But you can now create and manage your radio advertising through Google. This is a powerful medium for local businesses who want to expand their marketing in their local area.

You have to set up a Google AdWords account, if you don’t already have one. Through your Google AdWords account you can set up and mange your local radio ads. The reporting and tracking mechanism for this is very similar to what it is with Google AdWords ads. You can even listen to your radio ad through your account and if you need to change the ad, that’s possible as well. You can select the radio stations you want your ad to run on, the areas you want your ad to run in, and make other intelligent choices regarding your radio advertising. After making your choices on times, locations, and stations, Google AdWords will tell you what the estimated cost of your radio ads will be.

When it comes to local advertising, don’t discount radio and don’t ignore Google.

                      Category: Google Local                      

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