Pay Per Action Services Beyond Pay Per Click

Writing by Brick Marketing on Sunday, 18 of November , 2007 at 9:08 am

One way to make the most of local online advertising is to kick off a pay per action campaign. Pay per action is like pay per click but it also includes other clickable actions like phone calls and clicking to watch a video ad. Many of the local advertising directories have such services as do the major search engines. Here are some pay per action services you might be interested in and where you can get more information on them:

• Pay Per Impression - Google has added a pay per impression service to its pay per click advertising service.
• Pay Per Call - Superpages has a service for businesses to receive calls from mobile phones.
• Mobile Advertising - Google Mobile has a way for businesses to tap into the mobile market.
• Google AdWords - Google AdWords also offers audio campaigns and print advertising campaigns
• Pay Per Call - Citysearch also has a pay per call service and even lets you set up a toll free number to receive the calls.

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Category: Local Pay Per Click

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