Citysearch Edge Ads: Unique Twist On Competition
Writing by Brick Marketing on Monday, November 19, 2007
One of the unique things about advertising on Citysearch is that you can run your ads on the same pages as your competition. These ads on Citysearch are called Edge Ads. Citysearch will run them on your competitors’ profile pages, giving you a bigger edge over the competition by stealing their thunder.
Your Edge Ad will be a powerful tool in your marketing arsenal simply because you can run it right beside the competition, but the features of the ad itself make it worthwhile even without the leg up:
- Name of your business in big bold letters
- Tagline
- Link to your website
- Photo or logo
- Editorial reviews
Another great benefit to the Edge Ads is that Citysearch rotates them whenever Citysearch users search for those types of businesses. Every so often, your ad will appear at the top. In other words, if there are five businesses of your type in your local area then every fifth search your business will appear at the top of the listings. How cool is that?
Category: Citysearch
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