A Local Pay Click Strategy Your Competition Will Hate

Writing by Brick Marketing on Sunday, 25 of November , 2007 at 9:43 am

If you use Google AdWords or Yahoo! Search Marketing then you’ll need to make sure that you include your competition in your settings. You can actually input specific websites that you want your ads to appear on. I highly recommend this. While your competition can opt to exclude your ads from running on their website, don’t assume that they will. Many AdSense users are not aware they can do that and some do not take the time to do it even if they know they can. It’s an opportunity for you to reach your target market through your competition’s website.

Some people might call this sleazy, but I don’t. It’s just advertising. Throughout advertising history, advertisers have sought to reach their target markets by putting up signs in places they know their market is going. And many times that means buying space on a billboard that is towering above a competitor’s store or advertising in a magazine that a competitor sponsors or writes for. You go where the customers are and your customers are visiting your competition’s website. It just makes sense to include those websites in your advertising efforts.

Category: Local Pay Per Click

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