How Snippets Can Improve Your Local Website Optimization

Writing by Brick Marketing on Tuesday, 27 of November , 2007 at 9:51 am

Today, the Google Webmaster Central Blog featured Matt Cutts giving a presentation via YouTube video on how a company can influence the snippet that appears on Google SERPs for their listing. It’s a useful video that offers some great insights into the description meta tag and its importance. Matt also discusses how a snippet can be formed from the content on your website. This has some excellent application for local businesses, which I’ll cover briefly after you’ve watched the video:

Here’s what you should think about for your local business website with regard to snippets:

• Write a killer meta description tag
• Include your address on every page of your website
• Try to think about the content on your site and what would make a good snippet, then write each sentence as if it could be that snippet
• List your site on DMOZ
• Only include the most important information about your company on each web page

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Category: Local Search Engine Optimization

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