Today, the Google Webmaster Central Blog featured Matt Cutts giving a presentation via YouTube video on how a company can influence the snippet that appears on Google SERPs for their listing. It’s a useful video that offers some great insights into the description meta tag and its importance. Matt also discusses how a snippet can be formed from the content on your website. This has some excellent application for local businesses, which I’ll cover briefly after you’ve watched the video:
- Write a killer meta description tag
- Include your address on every page of your website
- Try to think about the content on your site and what would make a good snippet, then write each sentence as if it could be that snippet
- List your site on DMOZ
- Only include the most important information about your company on each web page
