The Yellow Pages Association has released a new edition of the Local Search Guide.
The Guide strives to keep people informed of the changes in local search. Changes in local search are so rapid that every day you can log on to the World Wide Web and see something a little different than you did the day before. The players could be different and the strategies could be different as well. That’s why it’s important to stay on top of what is happening so that you can be effective in advertising your local business to the right market. That’s why I recommend the Local Search Guide.
The Guide is sponsored by some of my favorite organizations, including Superpages, comScore, The Kelsey Group, and SEMPO. Here’s what you get when you pay attention to the Guide:
- Profiles of Internet Yellow Pages
- Search Engine Profiles and Support Advice
- Great Search Tools
- Mobile Marketing Tools
- Information on Vertical Directories
- A Useful Glossary
- Insightful Columns and Viewpoints From Industry Leaders
- Other Great Resources
When it comes to definitive information about local search, there’s no resource like the Local Search Guide.
