If you use Google Maps, and if you are a local business serving local clientele then you should, then you’ll love the new features that have been incorporated into their interface. According to a report from Marketing Pilgrim, Google Maps has incorporated the following new features:
- MyLocation for Mobile Phones
- Collaborative Maps
- KML Import
- Streetview in Balloons
I give two of these services a 5 on user benefit and one a 3. KML Import is not as important as the others, but I guess I can nudge it out a 1 or a 2.
The MyLocation feature is based on cell phone triangulation, allowing users to locate themselves on a map. If you get lost or turned around easily then this will be a great feature. If your business is hard to find then your customers will love this feature. You can see a video on how this feature can be used at Google Maps.
The Collaborative Maps feature is the one I really like and the one that I think has the best business application. You can create new maps with the help of your business associates, partners, and employees. All you do is send an e-mail to the people you want to invite to join you in the creation of a new Map. You can even make your Maps public so that anyone can make changes and additions. Great feature for your website that will allow your customers to join in on the Maps creation feature for your neighborhood. This will serve as some great local link bait!
