Yahoo! Local Neighbors Offers Indirect Marketing For Small Businesses

Writing by Local Advertising Journal on Friday, November 30, 2007 Comments Off

Yahoo! Local has added a new feature. Neighbors allows Yahoo! Local users to connect with other people in their neighborhoods to discuss issues of local importance.

The great thing about this addition is that none of the other Yahoo! Local services are degraded by its addition. You can use Neighbors to connect with people in your area who care about the same local issue and through those connections, develop relationships deeper and attract more business. It’s called indirect marketing.

Whether you list your business in a specific category through Yahoo! Local or list in the CityGuide, Yahoo! Local makes it easier for local businesses to find clients and the addition of Neighbors is just one more way to connect with potential customers and build local relationships.

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