With Google being one of the leading local pay per click options out there, it could be interesting if they manage to buy the 700 megahertz band wireless spectrum. This would allow Google to produce telephones that would be perfectly integrated with their idea of local mobile marketing.

According to Cnet, Google phones could direct the entire future of wireless networks.

The 700MHz spectrum, which has been used to provide analog TV service, travels far and penetrates walls. As a result, it’s considered the last remaining chunk of attractive wireless airwaves and is viewed as an opportunity to expand the Internet to a new frontier.

As you can well imagine, this could really open up the internet access, and therefore the options for local mobile marketing. Currently, internet access via mobiles is somewhat limited due to strict control of what software and and internet networks are available. Apparently, Google plans to open all this up if they win the bid in the U.S. Federal Communications Commission’s auction for the bandwidth. The auction begins on January 24, 2008.

Local pay per click advertising can rapidly get out of hand and if you aren´t careful, you will end up spending too much for very few results. However, there are a few ways to help you save some money when advertising via local pay per click.

Keep your bid low. It may be tempting to get into a bidding war with the competition, but you will just end up spending more cash. If necessary, look for new local pay per click keywords to use.

Only use local pay per click advertising for worthy products. If you are selling very low-priced products, for just a dollar or two, make sure it´s worth your while to actually advertise them this way.

Figure out your conversion rate. How many visitors to your website equals a sale? That should be the main factor in setting your local pay per click bid. For example, if it takes 200 visitors to get one sale that gives you $30 profit, you don´t want to pay over 30 cents per click or you will be paying more than your product is worth.

Test different ads and keywords. Obviously, the higher the conversion rate, the more money you make, so it pays to find the best converting ads and keywords and use them often.

Using these tips will help you save money, but it is always a good idea to set a local pay per click advertising budget ahead of time and make sure you stick to it. That way, you´ll be sure not to overspend.

While local online advertising is something that has been around for quite some time, local mobile marketing is relatively new and promising. As more and more people rely on their mobile phones to surf the net while commuting or waiting in a doctor´s office, more possibilities in the world of local mobile marketing are opening up.

It is estimated that by 2010, there will be about 3.3 billion mobile users world-wide, which means your target market will most likely have a cell phone and will probably be surfing the web on it. More people have access to a mobile than they do to a PC, plus with such easy usability, they will be more likely to look things up online using their phones. This can only improve as phones do, making local mobile marketing one of the top ways to advertise your business in the near future.

One of the benefits of local mobile marketing is that your messages are far more likely to be actually read by the recipient. On a PC, these messages might be flagged as spam for certain words, but on a mobile, you can get straight to the user, at least for now.

Experts agree that while local mobile marketing is just getting started now, it will shortly be a very popular and useful medium for local advertising. It is well worth it to start looking into local mobile marketing now.

While there have been quite a few changes lately in the Google ranks, link building is still one of the most important local search engine optimization methods out there. As long as you aren´t buying links, but rather, building them naturally, your local business should do well.

The idea behind links in local search engine optimization is that the more websites linking to your business, the more useful your website. While you may not always have a choice, you want the anchor text in these incoming links to use the keywords that you are trying to rank for in the local search engines. For example, rather than have “this site” linked, you want “My Keywords” to be linked. This gives your local business more weight with the search engines like Google.

Building links, while a vital local search engine optimization method, takes a lot of time. So, you may find that it is best to hire this work out to a site like Brick Marketing. That way you can focus on the more interesting parts of your business and let someone else worry about local search engine optimization techniques like building links.

Everyone makes mistakes. It´s how we learn. But when it comes to local online advertising, you don´t want to make too many errors that will end up costing you big money and leave you with nothing to show for it. Here are some of the most common local online advertising mistakes that businesses make.

Choosing general keywords. While you might get lots of hits from a keyword like “computer repair” or “fast food”, it won´t help if you have visitors from Canada and you´re based in Florida. Use a website like KeyCompete to find good local online advertising keywords and keyword phrases that include your location. This way, you will only be paying for targeted traffic, people who are looking for your type of business, in this area.

Cheap Yellow Page listings. Using Superpages is a great way to get your business noticed . . . but not if it´s hidden away in the depths of the ad listings! Pay a little extra to get featured and your local online advertising will bring in more targeted traffic. Superpages is one of the top websites that appear on Google, so you want to be at the top of the listings.

Focusing on just one website. Superpages or Overture might be great ways to advertise, but they aren´t your only options for local online advertising. Make sure you check out all the options and try placing your business on more than one. You´ll be more likely to pick up extra traffic and sales.

By avoiding these common local online advertising mistakes, you will be ahead of your competitors. Make sure you take all options into account and try to go with focused keyword phrases to boost your local online traffic.