Keywords are absolutely vital when you are using alternative forms of local online advertising, like article marketing. Article marketing can be a very effective method of promoting your business, but you need the right keywords.
Using a service such as KeyCompete or Keyword Discovery can be a big help in finding the right keywords to use in your alternative local online advertising. Using long tail keyword phrases, which are phrases that have three or more words in them, can boost your traffic by quite a bit.
Since you are running a local online advertising campaign, your keyword phrases will most likely include your location. For example, rather than “Babysitting services” you will want to have something like “babysitting services in Chicago”. This is what people will be looking for when they search for a local business. Take advantage of the keywords found with KeyCompete or Keyword Discovery and you will see a boost in sales.
