Common Local Online Advertising Mistakes to Avoid

Writing by Local Advertising Journal on Thursday, December 6, 2007 Comments Off

Everyone makes mistakes. It´s how we learn. But when it comes to local online advertising, you don´t want to make too many errors that will end up costing you big money and leave you with nothing to show for it. Here are some of the most common local online advertising mistakes that businesses make.

Choosing general keywords. While you might get lots of hits from a keyword like “computer repair” or “fast food”, it won´t help if you have visitors from Canada and you´re based in Florida. Use a website like KeyCompete to find good local online advertising keywords and keyword phrases that include your location. This way, you will only be paying for targeted traffic, people who are looking for your type of business, in this area.

Cheap Yellow Page listings. Using Superpages is a great way to get your business noticed . . . but not if it´s hidden away in the depths of the ad listings! Pay a little extra to get featured and your local online advertising will bring in more targeted traffic. Superpages is one of the top websites that appear on Google, so you want to be at the top of the listings.

Focusing on just one website. Superpages or Overture might be great ways to advertise, but they aren´t your only options for local online advertising. Make sure you check out all the options and try placing your business on more than one. You´ll be more likely to pick up extra traffic and sales.

By avoiding these common local online advertising mistakes, you will be ahead of your competitors. Make sure you take all options into account and try to go with focused keyword phrases to boost your local online traffic.

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