Local pay per click advertising can rapidly get out of hand and if you aren´t careful, you will end up spending too much for very few results. However, there are a few ways to help you save some money when advertising via local pay per click.
Keep your bid low. It may be tempting to get into a bidding war with the competition, but you will just end up spending more cash. If necessary, look for new local pay per click keywords to use.
Only use local pay per click advertising for worthy products. If you are selling very low-priced products, for just a dollar or two, make sure it´s worth your while to actually advertise them this way.
Figure out your conversion rate. How many visitors to your website equals a sale? That should be the main factor in setting your local pay per click bid. For example, if it takes 200 visitors to get one sale that gives you $30 profit, you don´t want to pay over 30 cents per click or you will be paying more than your product is worth.
Test different ads and keywords. Obviously, the higher the conversion rate, the more money you make, so it pays to find the best converting ads and keywords and use them often.
Using these tips will help you save money, but it is always a good idea to set a local pay per click advertising budget ahead of time and make sure you stick to it. That way, you´ll be sure not to overspend.
