Local Mobile Marketing: Could Google Phones Be Next?

Writing by Brick Marketing on Monday, 10 of December , 2007 at 10:17 am

With Google being one of the leading local pay per click options out there, it could be interesting if they manage to buy the 700 megahertz band wireless spectrum. This would allow Google to produce telephones that would be perfectly integrated with their idea of local mobile marketing.

According to Cnet, Google phones could direct the entire future of wireless networks.

The 700MHz spectrum, which has been used to provide analog TV service, travels far and penetrates walls. As a result, it’s considered the last remaining chunk of attractive wireless airwaves and is viewed as an opportunity to expand the Internet to a new frontier.

As you can well imagine, this could really open up the internet access, and therefore the options for local mobile marketing. Currently, internet access via mobiles is somewhat limited due to strict control of what software and and internet networks are available. Apparently, Google plans to open all this up if they win the bid in the U.S. Federal Communications Commission’s auction for the bandwidth. The auction begins on January 24, 2008.

                      Category: Local Online Advertising                      

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