Local Search Engine Optimization: What Keyword Density is Ideal?

Writing by Brick Marketing on Saturday, 15 of December , 2007 at 2:50 pm

Local search engine optimization is comprised of many factors, but keywords are a huge one. Keyword density is one of the most important techniques used to boost local search engine optimization, so it´s a good idea to learn as much as possible about it.

The first step to keyword optimization is to choose the keywords or phrases. Then you need to worry about how often to repeat that phrase on the website. Too many repeats and you will get nailed by Google for keyword stuffing, a practice used by those who are unconcerned with the quality of their content as long as it is ranked high for their keywords. Too few keyword repetitions and you won´t get ranked higher than other websites that have mastered local search engine optimization.

While opinions differ on exactly what is an ideal keyword density, it is generally agreed that between 3-5% is acceptable and high enough to get you ranked by the search engines. Some people, however, claim to have good results with 10% keyword density. However, repeating your keyword 3 to 5 times for every hundred words or so should give you a good balance of content and local search engine optimization.

Category: Local Search Engine Optimization

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