Local Online Advertising: Now is the Time

Writing by Brick Marketing on Wednesday, 19 of December , 2007 at 11:14 am

The amount of money dedicated to local online advertising is rapidly rising as more local businesses realize the power of the internet. For those who got in early in the game, there is a distinct advantage to be had in being more established, with higher local search engine ratings, etc.

Another factor is knowledge. Businesses getting into local online advertising have a big advantage, according to ClickZ.

“Outside of classifieds, local ad spending online remains relatively immature,” said David Card, VP and senior analyst at JupiterResearch. “For now, online publishers and networks will find better opportunities servicing national advertisers that are aiming at local audiences than they will servicing true local businesses.”

Local businesses may not know how to utilize online advertising, according to Card. “They’re going to have to go through the whole education process that multinational advertisers went through,” said Card. “It’s many years behind where current online advertising is.”

So, if you are still sitting on the fence, not sure whether or not to start a local online advertising campaign, now is the time to get in, ahead of the 77% of small businesses not involved in local online marketing.

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Category: Local Online Advertising

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