Yahoo Local Adds Value to Blogs

Writing by Brick Marketing on Thursday, 20 of December , 2007 at 8:23 am

A new Yahoo Local plug in for Wordpress blogs is available to boost your advertising power. Basically, the plug in adds links to relevant words in your post and readers can then mouse over the links to bring up a map. There are also product link options, but if you are using your local business blog for advertising, that´s a feature you won´t want to use.

The Yahoo! Search Blog announced their newest feature on December 13th:

Writing a good blog post is more than just putting words on paper. It’s also about rounding out ideas, opinions and thoughts with content that supports your statements — be it maps, pictures or links. And sometimes, the hassle of digging up that supporting content is the most painful part. So, to help bloggers address these pain points, we built Yahoo! Shortcuts for Wordpress — a technology that sits in the background and finds and offers content to help build out your post in real-time. Shortcuts lift the burden of finding additional content and integrating it into your posts so that you can focus on the meat — the writing.

Having a map appear whenever you mention a location can be a big help in letting your readers know exactly where you are located and may be one of the best Yahoo local advertising aides yet. For local online advertising, it could prove to be quite useful, since the reader can then click on the image that pops up to see a larger map, allowing them to figure out how to get to you.

As time goes on, we are seeing more and more features available to those investing in local online advertising and Yahoo local advertising options are getting better, despite rumors that the company is struggling. If you run a business blog, you might want to consider using this new plug in.

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Category: Yahoo Local

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