Monthly archives for December, 2007

Local Mobile Marketing: The Newest Local Marketing Trend?



While local online advertising is something that has been around for quite some time, local mobile marketing is relatively new and promising. As more and more people rely on their mobile phones to surf the net while commuting or waiting in a doctor´s office, more possibilities in the world of local mobile marketing are opening up.

It is estimated that by 2010, there will be about 3.3 billion mobile users world-wide, which means your target market will most likely have a cell phone and will probably be surfing the web on it. More people have access to a mobile than they do to a PC, plus with such easy usability, they will be more likely to look things up online using their phones. This can only improve as phones do, making local mobile marketing one of the top ways to advertise your business in the near future.

One of the benefits of local mobile marketing is that your messages are far more likely to be actually read by the recipient. On a PC, these messages might be flagged as spam for certain words, but on a mobile, you can get straight to the user, at least for now.

Experts agree that while local mobile marketing is just getting started now, it will shortly be a very popular and useful medium for local advertising. It is well worth it to start looking into local mobile marketing now.

Posted in Local Mobile Marketing - Tagged

Local Search Engine Optimization with Link Building



While there have been quite a few changes lately in the Google ranks, link building is still one of the most important local search engine optimization methods out there. As long as you aren´t buying links, but rather, building them naturally, your local business should do well.

The idea behind links in local search engine optimization is that the more websites linking to your business, the more useful your website. While you may not always have a choice, you want the anchor text in these incoming links to use the keywords that you are trying to rank for in the local search engines. For example, rather than have “this site” linked, you want “My Keywords” to be linked. This gives your local business more weight with the search engines like Google.

Building links, while a vital local search engine optimization method, takes a lot of time. So, you may find that it is best to hire this work out to a site like Brick Marketing. That way you can focus on the more interesting parts of your business and let someone else worry about local search engine optimization techniques like building links.

Posted in Local Search Engine Optimization - Tagged
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