Is Local Pay Per Click Better Than SEO?

Writing by Brick Marketing on Wednesday, 2 of January , 2008 at 11:30 am

Local pay per click advertising has been growing in popularity and there are those who enjoy debating whether it is actually a better method than local search engine optimization. The truth is that both methods are very effective when done correctly, but local pay per click does have some advantages over local search engine optimization. Here are some of the reasons I think it is better.

• Search engines work with you when you use local pay per click advertising, as opposed to eying you suspiciously. This is a big advantage, even if you have to pay for it.

• At the moment, there is very little competition in local pay per click advertising as most small businesses are focusing on SEO rather than paid advertising. This is a good time to jump in and get started with a program like Google AdWords or Yahoo! Search Marketing.

• Local pay per click advertising is also fast in comparison to local search engine optimization. While getting a good ranking could take months or even years with SEO, local pay per click allows you to get that same place in hours, simply by placing the best bid.

There are plenty of advantages to both local pay per click and local search engine optimization. They are both good systems and rather than pick one, I´d suggest using both to build traffic and popularity.

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Category: Local Pay Per Click

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