Don´t Make These Local Search Engine Optimization Mistakes!

Writing by Brick Marketing on Thursday, 3 of January , 2008 at 1:57 pm

Local search engine optimization can be a very useful way to bring extra traffic to your website and gain attention for your local business, but only if you do it correctly. Let´s take a look at some of the most common errors made by those getting started in local search engine optimization.

Don´t spam. No doubt you´ve seen those emails offering services to submit your business site to 500 website directories or offers to get your ad in 20,000 inboxes. These don´t help you at all, and you´ll be out $25-50 that was badly spent. Local search engine optimization should be about building natural links, not spammy ones.

Avoid general keywords. While it would be great to rank #1 for “crafts” or “internet marketing”, these keywords are so competitive that you have no chance of getting that top place. However, being more specific gives you a far better opportunity, so instead of “crafts” you might go for “Topeka yarn crafts”. True local search engine optimization will utilize a locale as a keyword.

Watch the keyword stuffing. Keywords are good, so more must be better, right? Wrong. If every other word in your articles is a keyword, the search engines will pick up on that. Using over 5% keyword density is just asking for trouble.

By avoiding these common mistakes, you should end up with great results in your local search engine optimization.

                      Category: Local Search Engine Optimization