Why Local Online Advertising Works Better Than Traditional Local Advertising

Writing by Brick Marketing on Friday, 4 of January , 2008 at 9:43 am

Small and medium sized businesses have been in a catch 22 situation for years and years when it comes to advertising. They need to advertise to grow their business but advertising takes money that small and medium sized businesses often don’t have.

The solution to this has actually been presented, by evolution the internet is offering the small and medium business a way to advertise at a cost they can afford. As more and more people get online the small and medium businesses get more traffic. One report says that while the average weekly use per person for print Yellow Pages is down from 2 in the 1990s to 1.4 now.

The yellow pages is only one example of affordable online advertising. Paid ads are another way to advertise locally and affordably. In one type of paid search, the ad appears right in the search results and is indistinguishable from the algorithmic or organic hits — those actually found by the search engine. In the other type, the ad appears in a separate part of the screen alongside the search results.

Paid search is extremely attractive for a couple of reasons. First, advertisers pay per “click-through” — in other words, only when a user chooses to follow the link from their ad.

“The value proposition is simple,” Sterling says. “You know exactly what you’re getting. In effect, you’re only paying for leads.”

This is in marked contrast to the dominant form of small business local advertising, print Yellow Pages, where you pay upfront for the year, hope the ad delivers customers, but never really know for sure.

Start advertising online today and boost your sales, it can be done and it can be affordable for the small and medium business owner.

                      Category: Local Online Advertising