Local Online Advertising: Using Video to Get Attention

Writing by Brick Marketing on Saturday, 5 of January , 2008 at 7:06 am

You´ve probably noticed that the internet is being taken over by video these days. Everywhere you look, you see YouTube videos being added to blogs and websites, Google AdWords is using video, and new video content sites are popping up all over. Video can also be a big advantage in the arena of local online advertising.

People respond well to visual content. They don´t have to read anything, it´s simply shown to them. Those who are really comfortable with the internet are generally used to having technology at their fingertips, so they are more likely to prefer videos. Using video in your local online advertising can help you catch the attention of the non-readers that surf the net.

With local online advertising just starting to get big, it´s important to grab every advantage you can now. Add some videos to your website or YouTube and you´ll be surprised at how quickly people will find them. The trick is not to make your video just an ad for your business.

If it is entertaining (”banned commercials” and “funny commercials” are two huge search phrases on YouTube), or instructive and useful, there is a good chance your video could go viral. Include your URL at the end and make sure that your video profile is directed to your local business.

Google is now beginning to add YouTube video to search results in Google Maps and if yours gets on there, you will be getting a lot of traffic! Just make sure that you use your keywords in the Tags section when entering your video into a video content site. Add some video and watch how your local online advertising results soar.

                      Category: Local Online Advertising                      

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