Local Search Engine Optimization: Cover All Parameters for Better Search Results

Writing by Brick Marketing on Tuesday, 8 of January , 2008 at 10:22 am

Local search engine optimization may seem fairly straightforward, but if you aren´t using the best keywords for your business, then you could still be losing out on some customers. The idea is to get high rankings for all the main keyword phrases that could relate to your business.

For example, if you have a pizza place in Vancouver, you might try for the keyword phrase “Vancouver Pizza”, by repeating it various times on your webpages. However, this isn´t the only search phrase that could relate to your business. Local search engine optimization will be far more effective if you take into consideration other options.

In this case, people might be doing a little more detailed searching. They don´t want Vancouver pizza that is on the other side of the city, so they look for “Pizza, Burnaby, Vancouver” If your website neglects to mention that you are located in Burnaby, you could end up ranking fairly low for this search. And even lower if they just look for “Burnaby pizza”.

Taking other search phrases into account could really help your business. Your stats program should tell you what people are searching for, but you may need to do some experimenting as well and test other phrases. Trying the zip code along with your main keyword phrase and make sure that your business name is also on your webpage, included in the text. Some people will actually search for the business name and if they are just looking on Google, you want to make sure yours is the business that turns up!

Remember, people don´t just search for one phrase in order to find your local business. Using local search engine optimization techniques can be very useful, but don´t forget to expand your horizons a bit and include other potential keywords to bring in the most clients possible.

                      Category: Local Search Engine Optimization                      

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