Apparently, Google Adwords ads have been spotted with a full street address under the URL, creating a very specialized Google local ad. Could this mean a change in Google´s normal policy of allowing only the city name?
Google has allowed local advertisers to put a fourth line of text (location) under the URL at the bottom of the ad. That has been limited to city name or region historically. The inclusion of a physical address is pretty interesting and makes the ad standout somewhat as even more local.
If this really is a new type of Google local ads, small businesses could be in luck. With a street address available, people can see at a glance whether or not you are close enough to them. This could save a lot of empty clicks and create a highly targeted stream of traffic. Definitely something to keep an eye on if you use Google local ads.
