An interesting contest is coming up shortly, held by Google. The Google Online Marketing Challenge is designed to allow students from around the world to learn more about using AdWords for local pay per click.
Basically, university students from all parts of the globe will be divided into teams and each team will receive online vouchers worth $200 to use on Google´s AdWords. The teams then have to work with a small local business (fewer than 100 employees) to create a local pay per click campaign that will run for 3 weeks and cannot exceed the $200. Student teams have to write up two reports, one at the beginning of the three weeks, outlining strategy, etc. and another at the end which will deal with the results achieved.
The prize? A trip to Google headquarters and a meeting with the team that actually came up with one of the most popular local pay per click programs, AdWords. At the end of the campaign, each small business will receive recommendations based on the gathered data to help them proceed successfully. This is a great opportunity for small businesses around the world to learn more about local pay per click, as well as giving marketing students a chance at some great online experience in the world of local pay per click.
