Have you ever considered giving away something free in order to gain customers? What about mixing real world marketing with online? Local online advertising with a twist. That´s exactly what Local SEO Guide Andrew Shotland is suggesting:
I’m a member of the Pleasanton FreeCycle Group, a forum for people who live near me to give away used goods instead of throwing them away. It’s a great service that promotes “green” living. Every day I get an email with a list of items that people want to get rid of. If there’s something on it that interests me I send the posting member an email and then we arrange the exchange. I use it mainly to dispose of stuff that I don’t want to store or throw away. Over the past year I have given away a crib, tons of baby toys and my favorite of all, boxes. The service is simple, fast and extremely satisfying
In his informative post, Shotland offers a step by step approach to using freecycle websites (you could probably use craigslist or another similar site, too) to create a very unique method of local online advertising . . . for free.
Basically, you use your business name as your user name and give away either small items related to your business, or, as Shotland suggests in his post, boxes. People are always looking for boxes and you can grab some free advertising. The idea is a novel one and certainly something to consider if you are looking for an interesting method of local online advertising.
