The Local Mobile Marketing Mistake You Want to Avoid
Writing by Brick Marketing on Friday, January 18, 2008
Local mobile marketing allows you to reach consumers where they are, literally anywhere. This has great benefits and if you market correctly, you´ll end up with a very successful campaign. However, when operating in a medium that is so intimate, such as local mobile marketing, there is always the risk of problems.
Creating a successful campaign is obviously the goal in local mobile marketing. The problem is when your local mobile marketing interferes with what your potential clients are trying to do. They will get annoyed and fed up and rather than buy your product or invest in your service, they are far more likely to hate you! So, this is a pretty delicate situation.
Ideally, your local mobile marketing ads should be useful and interesting so they don´t irritate mobile users. Also, you want to be careful that you don´t send anything that could be construed as inappropriate. Keep in mind that people are going to be accessing your ads in public places, like the subway or at the office. Avoid using images that could be construed as racy or insulting.
Local mobile marketing should be something that fits seamlessly into mobile browsing and doesn´t interfere with the user´s tasks. Once you manage that, you will be quite successful.
Category: Local Mobile Marketing
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Comment by James Martin
Made Saturday, 19 of January , 2008 at 5:46 am
Great article. Local mobile marketing is most effective when you send messages to people who have chosen to receive them. The best way of gathering opt-in numbers is to publish a number and keyword (text KEYWORD to number to join our text club!). I use Txtlocal, they provide a free keyword with every account. Signup is free too.. worth a play:
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