Local Search Engine Optimization: Use On-Page Techniques for Greater Impact

Writing by Local Advertising Journal on Saturday, January 19, 2008 Comments Off

On page local search engine optimization is one of the best ways to catch the attention of search engines like Google. Using your keywords in the text on the page is good, but it´s just part of what you can do to optimize your website. Here are a few other places you should be looking at for local search engine optimization.

Titles
Using your keywords at the beginning of any titles and subtitles helps them stand out to search engines and this is a technique that should definitely be used if you want to get into local search engine optimization.

Headings
Put the keyword in your heading and at the top of your website where it will be scanned first by local search engine robots.

Anchor text
Use your keywords as links between pages and from other websites or blogs. This adds importance in the eyes of the search engines and is an excellent and well-used local search engine optimization technique.

Alt tags
When adding images to your website, be sure to include alt tags that use your keywords. This will help those searching for images to find you and can be a method of reaching internet surfers who wouldn´t normally come across your website.

Local search engine optimization isn´t just about articles that include your keywords. There is much more to it and by using these techniques and more advanced ones, you´ll put yourself ahead of the competition.

Comments Off                      Category: Local Search Engine Optimization                      

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