For Canadian Yellow Pages advertisers, their recent press release holds some interesting information. Businesses with a listing on the online version of the Canadian Yellow Pages will shortly have the ability to enhance their listing page with video, photos and custom information. It will no longer be limited to a phone number and address.
From the Yellow Pages Group:
“The introduction of the new Profile Plus is yet another clear example of YPG’s commitment to using the latest technologies to bring businesses and consumers together and to making buying and selling easier and more productive for all concerned,” explains Jean-Pascal Lion, Vice President of Marketing, Yellow Pages Group. “Given that more Canadians than ever are viewing online videos, we are convinced that the video service will provide advertisers with a more compelling and value-added vehicle for bringing their business offerings to more customers.”
Once the new Yellow Pages Profile Plus system is up and running, businesses will be able to get a lot more value from their business listings, as well as offering more information to the general public. We´ll be keeping an eye on this one.
