Local Online Advertising Set to Take Off in 2008

Writing by Local Advertising Journal on Tuesday, January 22, 2008 Comments Off

According to Biz Report, there is a movement toward local online advertising, as opposed to general online advertising. More small businesses seem to be realizing the value of creating local search engine optimized websites for their offline businesses and they are also beginning to venture into the world of local online advertising with pay per click campaigns.

In a report titled “U.S. Local Online Advertising Forecast, 2007 to 2012”, JupiterResearch analysts predict that local online advertising will grow at a compound annual growth rate (CAGR) of 13 percent in the next five years, compared to online advertising as a whole at 12 percent, to $8.9 billion. Local search accounts for $2.5 billion of that figure.

Local search is still at the top of the list of local online advertising methods that small businesses use, probably because it is an area that requires little or no investment. However, display ads are coming up right behind search and the internet in general seems to be swinging over to local search. People like to know what´s available in their area, and local online advertising helps consumers find what they need near their homes.

Local online advertising isn´t going away. The search engines realize this and have been leaning toward providing more localized searches, along with maps and addresses. Local online advertising is definitely coming into its own in 2008.

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