Could your local advertising be too passive? If your local online ads just aren´t making a big impact, you might want to revise the wording. These days, it´s very common for advertisers to forget about telling people to do something and just focusing on creating a really pretty ad.
It may seem cliché, but you do need to tell the people who see your local advertising what to do, directly or indirectly. Having a nice looking ad, be it text or video or images, is important, but what you say is also vital. It can have a major influence on what happens when someone looks at your advertising.
Ads that actually tell the reader exactly what to do have been proven to be more effective. Telling someone to click HERE for their free report or to find out more is far more likely to get results than just a descriptive ad. Local advertising is soon going to be even more competitive, so getting your ad campaigns right at this point is a good idea . . . you´ll be far ahead of the competition in no time.
Will those viewing your local ads think “What a nice looking ad” or “I need to get one of those”? Think about that the next time you´re planning out the copy on your ads.
