Are Yellow Pages Premium Listings Worth the Money?
Writing by Brick Marketing on Sunday, 3 of February , 2008 at 8:29 pm
While it is free to list your business on the online Yellow Pages, there are several Premium options that will cost you a yearly fee. Many business owners look at the price tag and wonder if it is really necessary it is to add premium features to their Yellow Pages listing.
If you go into the online Yellow Pages to look for a business, you will end up seeing a list of business names with their basic info below, phone number and address. It works well for anyone who knows what they want and who already has an idea as to which local business they would like to use. For everyone else, it will pretty much be a random selection!
Having something to set your Yellow Pages ad apart from the rest can really help people decide to go with you. There are several options and you certainly don´t have to choose video if you don´t want to, but having an image of your product or even your logo will help those searching the Yellow Pages online make their decision.
Studies have shown that for the majority of people, 65% of the time spent looking at ads is used to examine the image or photo. The remaining 35% is spent reading the text . . . making images far more important. A picture or even a small graphic can set you apart from everyone else doing local advertising on the Yellow Pages and bring you more business over a long period of time.
Category: Yellow Pages
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Comment by Jim Hicks
Made Monday, 4 of February , 2008 at 12:16 pm
The use of online yellow pages, by consumers, is very low. Most people, who use online local search, go online to find something will use one of the major search engines with a local modifier. Before one decides to invest resources in YP online ads I think an analysis of your target market’s behavior towards the various local search options is in order. The nice thing about online YP is that you don’t need to commit to an annual spend. I recommend setting goals for the buy up front, establishing a test with tracking and a reporting backend. Today a local business can publish different phone numbers in the various online and off media and track the calls they get using a service like CallSourse. The call tracking is inexpensive and a great way to establish a “Lead Source Analysis” so you will know where to put your marketing resources in the future.
James Edward Hicks III
615-244-5720
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