Are Yellow Pages Premium Listings Worth the Money?
Writing by Local Advertising Journal on Sunday, February 3, 2008 Comments Off
While it is free to list your business on the online Yellow Pages, there are several Premium options that will cost you a yearly fee. Many business owners look at the price tag and wonder if it is really necessary it is to add premium features to their Yellow Pages listing.
If you go into the online Yellow Pages to look for a business, you will end up seeing a list of business names with their basic info below, phone number and address. It works well for anyone who knows what they want and who already has an idea as to which local business they would like to use. For everyone else, it will pretty much be a random selection!
Having something to set your Yellow Pages ad apart from the rest can really help people decide to go with you. There are several options and you certainly don´t have to choose video if you don´t want to, but having an image of your product or even your logo will help those searching the Yellow Pages online make their decision.
Studies have shown that for the majority of people, 65% of the time spent looking at ads is used to examine the image or photo. The remaining 35% is spent reading the text . . . making images far more important. A picture or even a small graphic can set you apart from everyone else doing local advertising on the Yellow Pages and bring you more business over a long period of time.
Comments Off Category: Yellow Pages
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