Local Live Search is Only As Good As the Info You Give
Writing by Brick Marketing on Wednesday, 6 of February , 2008 at 4:52 pm
Imagine that you´ve had your business listed on local live search for ages. It´s brought you a bit of local advertising traffic, but then it suddenly stopped. What could cause the abrupt halt in the flow of traffic?
There are several reasons your local live search listing would stop bringing in business, one of which is that it is no longer listing the right information. This could be because you changed things around at your business, got a new phone number or any other change in information. It is very important to update all your information if you want local live search to be able to give people a method to communicate with you.
Whenever a change is made to your email, website address or phone number, or even physical location, you need to make sure that your business information is updated everywhere. This means your business directory listings, local live search, website and anywhere else that your business is online. This is vital if you want to continue bringing in new clients that find you online.
After all, a business where no customer can find you is pretty useless!
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Comment by David Rodecker
Made Friday, 8 of February , 2008 at 11:05 pm
Great points. With respect to MSN live local, did you have a specific recommendation on how to correct the business information? MSN Local content partners are scarce, but if you get it updated; it is worthwhile for placement ranking benefit.
To further your points, business owners need to solve 4 basic problems:
DATA. Get accurate and complete business information online,
PLACEMENT. Have that information placed in relevant local destinations (there are many more than the MSN Local and the other two search giants),
SEO. Perform basic content optimization so that the company ranks well in search,
SEM. Identify opportunities to gain more business.
The above requires a consistent strategy to obtain and verify information, syndicate data to appropriate places, understand content optimization, and perform sponsored marketing. Anyone can gain the skills and knowledge to implement such a strategy, but it requires a lot of time; which is something that most business owners can’t spare.
Best regards,
David Rodecker
President, RelevantAds
“getting local business online“
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